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Consumers vote with their purse
Sustainability is in great demand globally, the big green trend affecting all industry sectors. Consumers are concerned about pollution and its long term effects on the environment. As yet there is not an official definition for sustainable cosmetics and there are many aspects to consider. Which ones apply to cosmetics and which ones are most relevant to your business? What can you do as a business to support the environment and minimize the impact of your cosmetic products?
How to start with sustainable beauty?
Sustainability is complex and evolving fast. Big beauty brands invest considerably in various expensive tools based on metrics, measuring CO2 emissions, water consumption and so on. We believe and use a more qualitative and comprehensive approach that works for your beauty brand and has real environmental or social benefits that you can tell your clients. There is not a perfect way or one way to go about it. The most important thing is to take the first step and keep on learning and evolving.
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