Consumers desire for natural and organic cosmetics is growing, however there are a lot of grey areas in relation to green cosmetics claims and consumers do not have the skills to distinguish what is really natural and what is not. Ecolabels can provide a third party verification for green claims inspiring a higher level of trust in certified cosmetics. Given the increasing number of ecolabels available, in this article I shall review what I consider the most relevant ones, Cosmos, Natrue and the ISO 16128, looking at the key differences and feasability formulations wise.

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